I went to a movie. It was $13.95.
One of the pre-movie thingies was one of those Dolby Digital Listen To Our Multi-Speaker Sound Effect Whoo We're Awesome little ad things. Now during the movie, I kind of noticed that there was dialogue and sound effects and maybe music, but I didn't notice that it came from any particularly stunning part of the back of the room. I could have done without the expensive sound system that George Lucas has to come and personally inspect for authenticity, and just watch a less expensive movie. :P